Tech@NYU
Complete rebrand for Tech@nyu, one of the oldest Tech focused club at NYU.
Timeline
June 2025 - September 2025
Team
Myself
Tools
Figma, Adobe
Overview
As Marketing Director of Tech@NYU in Fall 2025, I identified inconsistencies across the brand’s social media and website and led a full brand overhaul spanning visual assets and web design.
Context
Previous website and social media
When I first assumed the role of Marketing Director, I identified major inconsistencies across the organization’s social media and website. Previous posts lacked cohesion in color, typography, and messaging, while the website, though well built, was missing a strong visual identity and personality to set it apart.
The Task
Redesign the Website (only)
Over the summer, I was asked to help with the website redesign. We had a few ideas to start with, so I explored some additional directions on top of that. But without a clear vision, the process felt a bit aimless and unfocused.
Branding Version #1
I mostly followed my own instincts, leaning toward a more futuristic feel that I felt best represented Tech@NYU. I put together some layout and social media references and experimented with a few concepts.
But something didn’t feel right...
The design didn’t fully capture the essence of Tech@NYU. Something felt missing, and I knew we could do better.
Starting from Scratch
TLDR: Rebranding, then website design
I dug into the club’s history and reviewed past social media and website content, but most importantly, I organized a strategy session with the president and vice president. I came in with a set of guiding questions: what the brand is, what it could become, and what it should be.
After researching, I gathered a few key ideas that best summarized the club:
Finalized branding
After receiving confirmation from leadership, I hammered down the basics of the brand guideline
Social Media Posts
Various layouts for instagram (@techatnyu)
Other Assets
In addition to the website and social media, I also designed and created a new club fest board focused on reusability
With support from fellow members during execution, I focused on building a sustainable design that could be reused year after year. Printed sheets were placed under protective covers, making them simple to replace with new information or images.
Outcome & Reflection
An incredibly rewarding process
This rebrand achieved tremendous success, particularly across social media:
Reached nearly 180,000 accounts within the first two months
Drove a 500% increase in overall reach
Produced three posts surpassing 10,000 views each in the same period
Helped the club surpass 3,000 followers
Generated a 1000% increase in engagement
Through this experience, I learned that a detour doesn’t mean failure; it can be a step in the right direction, and sometimes starting over is exactly what leads you closer to the right solution.
I’m grateful for the opportunity to take full creative control of this project and for the trust placed in me to oversee the entire process. A big thank you to Tech@NYU for giving me the creative freedom to bring this vision to life.